Merry Go Round - Selling at Fairs

It's the last Friday of the month, so join us on our merry go round for a quick spin.  The merry go round is where a group of 11 artists/craftwomen link together around the world and tell you a little about their art and craft, through blogging on the same topic.

This month's question for us all to write about is "Do you do fairs/shows?  If so, share some hints and your experience. If not - why not."

When I first started making jewelry, I did a few fairs locally. Mostly, they were at wineries. People came along, drank a bit of wine, bought a bit of jewelry.....They were pretty successful.  However, as my jewelry progressed and my prices went up, I felt it really wasn't the right sort of market for my pieces.  The audience really wanted less expensive items.

Instead of looking for alternative fairs at that time, I chose to focus selling solely online.  I really enjoy the steadiness of it all.  With fairs, you seem to work frantically in the few weeks beforehand, churning out a lot of stock and then have an exhausting couple of days at the fair. Selling online, I make a few pieces each week and sell a few pieces each week and things just keep turning over nicely. It really suits how I like to work.

This summer however, I did set up a stall at the local farmers' market. The village I live in started a new farmers' market so I decided to join in. My color anodized aluminum work was pretty new and the whole process is not familiar in the US, so I wanted to use it as a means to get some feedback on those pieces. It was fun and I did enjoy it....and it was reasonably successful but I still prefer the online selling.

I always go back to how much I find I get to know my customers better online than face to face or selling in a gallery.  My customers email me and tell me their stories and send photos and keep in touch....and I find it so satisfying.

I think the choice is so personal in relation to how you work best....if you don't like the online scene, then fairs are great....but I happen to enjoy online, so have no plans to change that!  What do you think and do?

To find out what the other members of the merry go round think,  click on the links below:

Samantha at Vintage is for lovers - http://www.vintageisforlovers.com/
Jen at Painted Fish Studio - http://paintedfishstudio.com/
Bethany at Dirksen Dabbles - http://www.dirksendabbles.com/
Laura at Blue Terracotta -  http://blueterracotta.com/
Monika at Red2White - http://red2white.wordpress.com/
Mitsy at ArtMind - http://artmind-etcetera.blogspot.com
Kim at Vilt a la Kim - http://viltalakim.com/blog/
Sara at Crafts of Texture - http://sarastexturecrafts.blogspot.com
Mariana at Florcita - http://florcita.eu/wordpress/
Agathe at Le Bar du Vent - http://lebarduvent.blogspot.com
Ruth at Birdland Creations - http://insidetheartisan.blogspot.com

Or else you can click on the blog hop below.  If you are a merry go round participant, please add your link if it's not already included. You can then copy the code and put it on your blog post too.

Business Matters - What's in a name: Full-time or part-time name?

Last week I mentioned why I thought names for pieces you create are so important. If you want to sell online, every piece really needs a name but I wonder how many of you just give your pieces part-time names?

While you may list the name online, do you also show the name of the piece when you do a show or when your pieces are in a gallery? When the piece is being seen "live" do you take it's name away and leave it untitled?

I think a lot of people do and something is then lost. Maybe it's just the logistics of having these small printed names on display with your art and ensuring they won't blow away - but I encourage you to make your names full-time.

I don't do many shows but when I do, watching people react to the name of a piece is great. They come up and look at the jewelry, but then they notice the words! And then they try to put it all together and see why I named it that way. Then they smile and start talking to me.

So then what about when people buy pieces from you? Do you include a little card with the name of the piece on it? I didn't used to, but I found people would request that I did this. They are buying because the piece and the sentiment behind it means something to them - so why not remind them of it's name as it's all part of it. I don't send names with all my pieces but for those that are more meaningful, I do - like "you are the missing piece" or "special delivery".

A fellow metal clay artist friend Sue McNenly has found a way to name her pieces that always means the name is "full-time". She's just started framing her pieces and the title then is written on the mat. The two of us find we have lots in common in our styles and backgrounds and decided recently that we were twins separated at birth. You'll see the similarity in her work and their names!

Here's the first one: Be Home for Dinner


And Picture Day

"Picture day" was a traumatic day once a year for Sue when she was a little girl. It was the time when she and her sisters would have their "proper" picture taken and meant they had to sleep with hard rollers in their hair the night before!!!!

To see more of her work, go to her blog or website.

So tell us all. Are you a part-time namer or a full-time namer? More on this subject next Wednesday.

If you would like me to feature your work in this series of "naming", please let me know. I'd be happy to show how you approach this.